RA consumer & retail market research

Research Associates was founded in 1976 and has conducted well over 1,000 studies throughout the world for public and private sector clients.

Whilst RA is mainly a business-to-business agency, from time to time we are asked to conduct consumer research.  These projects tend to be relating to new product development research we are carrying out for a customer.

Consumer & retail product research - high level qualitative research from Research Associates in the UK and internationally

These projects have included working in markets such as –

  • Alcoholic drinks
  • Automobiles
  • Car dealerships
  • Catalogues
  • Clothing/knitwear
  • Computer games
  • Confectionery
  • Consumer finance
  • Consumer finance
  • Consumer IT equipment
  • Dry cleaning services
  • Educational toys
  • Fitted kitchens
  • Food retail
  • Gardening products
  • Hearing aids
  • Mobile phone retail
  • Moving/relocation services
  • New houses
  • Newspapers and magazines
  • Opticians
  • Paints and DIY products
  • Personal finance
  • Pharmacist retail
  • Retail fit-out
  • Rechargeable batteries
  • Showers
  • Tableware
  • Tour operators
  • Vehicle retail services
  • Wallcoverings
  • White goods

Here are some of the many client endorsements RA has received for its consumer & retail market research studies. Please see clients page for a list of some of our customers and international page for a list of countries where RA has conducted market research projects.

“Excellent. Research Associates are a tried and tested supplier of market research and a highly professional and competent research organisation. We are extremely pleased with the work that they have done for us. They approached this work in an efficient and thorough way, worked to the agreed scheduled and delivered an excellent presentation and report.”
Marketing Manager, consumer white goods products, UK
“Very good. We are already making changes to our service offering as a result of the report findings which we know will have a positive impact. The speed at which the research was carried out and the depth of feedback received.”
Marketing Manager, vehicle retail services, UK
“Very good. Professional execution. Very clear report and presentation.”
Managing Director, DIY products, UK
“We chose RA on recommendation from our Group CEO. The job was excellent. It met the objectives fully.”
Managing Director, cosmetics market, Europe and USA
“Very good. RA were recommended from previous clients. Good, very friendly approach, fast and efficient. Value for money was excellent. Good communication, regular updates, full briefing and de-brief – very thorough. Keep up the good work!”
International Senior Product Manager, tableware, UK
“Very good. I chose RA based on previous work. A well planned and executed piece of work. Detailed opinion gathering exercise. Friendly and unpretentious.”
Business Strategy Manager, mobile phone retail, UK
“Very good. Very professional, carried out on time/on budget and to agreed brief. We like the qualitative, narrative style of the reporting. Very pleased that the fieldwork was done in-house by the people with whom I had discussed the brief. I am looking forward to discussing future requirements with you.”
Marketing Director, tour operator, UK
“Very good. Well received, well understood, and we are up and running.”
General Manager Customer & Staff Relations, personal insurance, UK
“Good work. I chose RA on previous experience. The individuals were good and work was undertaken with very little reference back to the client.”
Managing Director, retail paint market, Europe
“The implementation of the research project was absolutely first class – the grasp of our business and the final presentation could not be faulted. RA worked particularly fast on our project which meant we had the results quickly to act on them.”
Marketing Controller, electronic toys, UK
“Very good. I chose RA for this work because of the new methodology and relevant experience. Thorough, comprehensive report. Intelligent feedback. The thoroughness of work and feedback.”
Marketing Director, evening newspaper, UK
“Excellent piece of research. Very clear and well processed. Good indicated actions. Good value for money. Clear insight into the job requirements”
Market Research Manager, confectionery manufacturer, UK
“Very good. The best thing was its thoroughness. I chose RA for this work as the previous project was conducted very thoroughly.”
New Business Manager, consumer catalogue, UK
“Excellent. Stimulating and very informative.”
Market Analyst, retail banking, UK

RA is a member of the Market Research Society, BIG and ESOMAR.

For more information or if you want to discuss your market research requirements, please contact Richard Brace on –

Tel: +44 (0)1785 813164   Email: richard@research-associates.co.uk