B2b customer satisfaction & company image research

Each business-to-business customer satisfaction & company image research study Research Associates conducts is individually designed as every business has different issues and questions that need answering.

However, the points listed below are often covered in projects investigating buyer perceptions (for example customer satisfaction, company image, competitor benchmarking studies, etc) and give an indication of the sort of issues we address in UK and international markets.

Market and buyer needs

  • What are the buyer needs in order of importance when choosing the sorts of products or services you provide? Exactly what do they require and why?

Company image and ranking

  • What do buyers have to say about your organisation? Detailed opinions on all aspects of your customer satisfaction, company image and its products or services.
  • The same information for your competitors.

Competitor benchmarking

  • Strengths, weaknesses and ratings of your organisation and the competition in a directly comparable form.
  • Where do the buyers see your company image and performance as strong and better than the competition? Where do the respondents see the competition outperforming you?

How to improve your position in the market

  • From the perspective of the research, what should your organisation do to sell more of your products or services to the market in the future?

This is just a snapshot of some of the common themes in customer satisfaction, benchmarking & image research that Research Associates has carried out in the UK and internationally for organisations in all industry sectors.

Please see clients and international links for a list of some of our customers and the countries where RA has conducted market research projects over the last 40 years.

Please see industry sectors for details of market sectors and some customer reviews of our work.

If you would like to chat to us about how b2b market research into customer satisfaction or company image might help your business or if you have a specific project in mind, please call Richard Brace on +44 (0)1785 813164 or email richard@research-associates.co.uk.

“Excellent. Exposing the real attitudes and perceptions of the market place to current suppliers, and us in particular, and highlighting the value of tackling soft issues.” –
Sales & Marketing Director, automotive - competitor benchmarking, UK
“Very good. I chose RA for this work because we were very happy with previous work carried out. We believe that the conclusions of the study represent customer needs and perceptions in the markets we serve very well. It provides information that we need to help us develop our business strategy.”
Product Manager, IT, customer satisfaction, worldwide
“Very pleased – a very useful insight into customer perceptions of the programme. Professionalism of staff, presentation of findings.”
Marketing Manager, public sector - customer satisfaction, UK
“Excellent. A very professional and thorough exercise. The research confirmed our perceptions of how customers rated us and gave confidence to the team to progress the new image campaign.”
Global Marketing Communications Manager, chemicals - buyer perceptions, Europe