B2b market entry & development research

Each market entry & development research study Research Associates conducts is individually designed as every business has different issues and questions that need answering.  Before conducting any research RA will meet with you and discuss the issues that need to be addressed and then prepare a research proposal.

The points listed below are often covered in research projects investigating market opportunities or market strategy and serve to give an indication of the sort of issues we address in UK and international markets.

Note – the UK Department for International Trade offers advice on funding schemes to help with some of the sorts of projects we conduct into developing overseas markets – DIT Market Research.

Market size and growth

  • What are the underlying trends in the market?
  • What is the scale of the market size and how is it predicted to grow over the next three to five years?
  • How does the market segment – for example by end-user segment, country, product type, etc?  How are the segments predicted to grow or decline over the next three to five years?
  • Where are the areas of growth and opportunity?

Current supplier analysis

  • Who are the main competitors – what are they up to – are they any good?
  • What are the competitor shares in the market?  Are any competitors particularly important in any specific segments?
  • How do they distribute, sell and promote – direct, through agents, through distributors, etc?

Gaps in the market

  • What are the buyer needs in this market?
  • How do they rate the current suppliers to the market?  What do they see as the strengths and weaknesses of the competition?
  • From the perspective of the buyers what is missing in the market at the moment – where are the gaps?
  • How do they rate your company/organisation?  Where are you seen to be strong and where weak?

Market opportunities and strategy

  • Are there opportunities for entry or growth for your company/organisation in this market?
  • Where is the competition vulnerable?
  • What products, services and benefits can you offer?
  • What are the best routes to market – direct, via distributors or agents, through joint-ventures or acquisitions?
  • Based on the discipline of market size and share, what sales levels could you achieve and in which segments?

This is just a snapshot of some of the common themes in market entry & development research studies that RA has carried out worldwide for organisations in all industry sectors.

Please see clients and international links for a list of some of our customers and the countries where RA has conducted market research projects over the last 40 years.

Please see industry sectors for details of market sectors and some customer reviews of our work.

If you would like to chat to us about how market entry or development research might help your business or if you have a specific project in mind, please call Richard Brace on +44 (0)1785 813164 or email richard@research-associates.co.uk.

“Very good. Very thorough report that delivered precisely the type of data we were looking for. The value of having the data to develop a sound business strategy was well worth the investment.”
Business Development Manager, civil engineering products, USA
“Excellent. The report was detailed and significant information has been obtained for us to use. The information is an important input to the ongoing strategy we are currently formulating. RA were very easy to work with and very responsive to our needs.”
Managing Director, industrial services, UK
“Excellent. Fast, reliable insight delivery allowing us to make strategic decisions. Great value for money. Fast and as briefed.”
Managing Director, food manufacturing, Europe
“Excellent. RA demonstrated a novel approach and received stunning references. The study exceeded our expectations and we were impressed by the competitor feedback. We particularly appreciated the ‘spontaneity’ of the interview responses. Our executive management were very pleased with the report, and we have received their support for a strategy based upon the findings of the work. Stay in touch!”
Vice-President International Operations, financial services, Europe